Bruno Promotion Kicks It Into High Gear

The promotional wagon keeps on going with comedian Sacha Baron Cohen debuting his latest mockumentary, Bruno, in London on Wednesday. The actor of course arrived in character for the comedy film's premiere wearing a bearskin hat, a military-inspired sleeveless red vest, very tight black hotpants and boots. Of course this wasn't the first attention-getting promotional stunt from the actor.

Bruno has also appeared nude on the cover of GQ magazine (ala Jennifer Aniston).

And no one seems to have forgotten the bare-bottomed tangle with an "outraged" Eminem at the recent MTV Movie Awards.

Another Premiere another fabulous leopard print outfit! However Bruno has already received criticism including a lawsuit brought about by a U.S. woman claiming she was injured at a bingo parlour during shooting of the film. Also many gay activists worry that the film could reinforce negative steoreotypes about homosexuals.

Bruno arrives in theaters July 10, 2009!