Despite Hollywood’s recent attempts to inject the rom-com genre with a dose of pizzazz by showing off exotic locations, i.e., Alaska (The Proposal), Ireland (Leap Year), and now Rome, the flare of foreign places is simply not sufficient enough to keep the films afloat. All of the necessary ingredients for a foolproof, frothily fun romance are present in When in Rome: attractive couple, wacky, less attractive friends and sidekicks, and stubborn roadblocks in the way of a fairytale ending. However, the best recipes require time and attention, two components this film neglected to mix in – or even sprinkle on.

Kristin Bell is Beth, a hardworking curator at the Guggenheim Museum who, you guessed it, is disillusioned with love. When in Rome for her younger sister’s wedding, she is bewitched by a Prince Charming of a best man, Nick, played effortlessly by Josh Duhamel. The sparks bouncing between them just minutes into the movie may make one wonder what could possibly go wrong, but with three acts left to fill, a little magic is all it will take to muck things up for the pretty pair. READ MORE

Check out the new When in Rome movie poster that has just been released. When in Rome, a comedy starring Kristen Bell and Josh Duhamel, arrives in theaters January 29, 2010.

WATCH THE TRAILER: When in Rome

We first brought you movie shoot photos from the new film When In Rome starring Josh Duhamel and Kristen Bell. Now I'm pleased to present you the new trailer for the film, which arrives in theaters January 29, 2010.

Transformers: Revenge Of The Fallen star Josh Duhamel is set to take on a new romantic comedy alongside Katherine Heigl (Grey's Anatomy). Duhamel has signed on to Warner Brother's Life As We Know It. The story revolves around two unattached adults whose worlds are turned upside down when their mutual best friends die in an accident and name them as caregivers of their orphaned daughter. Heigl and her mother Nancy Heigl are executive producing the film and being directed by Greg Berlanti. Duhamel will next be seen opposite Kristen Bell in Disney's romantic comedy When in Rome, directed by Mark Steven Johnson. Heigl will be seen in Five Killers alongside Ashton Kutcher that's scheduled to be released June 4, 2010.